Today, a press conference was held on the occasion of the signing of the continuation of cooperation between the Belgrade Marathon and the company Mercator-S.
On this occasion, they informed the public that, by joining forces, they are donating AED devices (automated external defibrillators) to the Red Cross Belgrade.

“The ‘Heroes of the Belgrade Marathon’ Foundation was established with the desire to channel the tremendous positive energy from the running courses—and around them—which the Belgrade Marathon, as the largest international sporting event in Serbia, has been generating for years, toward higher goals and to help those who need support the most.
Together with the company Mercator-S and the IDEA brand, we recognized the need of the Red Cross Belgrade to place defibrillators in public areas across Belgrade, because we know how crucial speed is when saving the lives of people affected by a heart attack,” said Darko Habuš, Director of the Belgrade Marathon.

“Our mission and goal is for Belgrade to become the safest city by ensuring that a large number of AED devices, obtained through donations from responsible companies, are installed and used in busy public areas across the city. This will enable anyone who experiences sudden cardiac arrest in public places to receive immediate assistance through the use of AED devices.
It is unacceptable for modern technologies to enter most areas of our lives, yet be absent where decisions between life and death are made,” added Nikola Prica, Secretary of the Red Cross Belgrade.

“We have been a proud partner of the Belgrade Marathon for 11 years, and we will mark this anniversary with the campaign ‘All for One, One for All.’ However, if we had to describe in one word what drives everyone in our company when it comes to the Belgrade Marathon and other projects, that word would be HEART.
Our 200 runners are in this project with all their heart, running out of love; our nearly 8,000 employees support their colleagues who run that day with all their heart; and everyone involved in organizing the Belgrade Marathon achieves all of this because they have a big heart,” said Jelena Mitrović, Director of InStore Communications at Mercator-S.

We would like to thank Mercator-S and the Red Cross for their trust. We are delighted that, with partners like these, we can look forward to a brighter future for the generations to come.