Partnership for Equality: Belgrade Marathon and the Commissioner Together in New Inclusive Projects

Belgrade, February 2026.

A working meeting was held on Thursday, February 12, at the premises of the Belgrade Marathon, attended by representatives of the Belgrade Marathon, the Heroes of the Belgrade Marathon Foundation, and the Belgrade Sports Association for Persons with Disabilities, together with the new Commissioner for the Protection of Equality, Milan Antonijević.

The meeting took place in an open, constructive, and collaborative atmosphere, with a clear mutual understanding and agreement that the existing cooperation should be further strengthened through new projects focused on inclusion, solidarity, and the equal participation of persons with disabilities in sports and social activities.

In the opening part of the discussion, the Director of the Belgrade Marathon, Darko Habuš, presented the results and projects that have been implemented within the Belgrade Marathon and the Heroes of the Belgrade Marathon Foundation, with special emphasis on the humanitarian campaign “Let’s Rejoice Together.”

As highlighted, this initiative aims to improve the position of children and young people with developmental disabilities and persons with disabilities through sport, togetherness, and concrete support programs.
In previous years, the initiative has brought together a large number of participants, partners, and donors, and has become a recognizable segment of socially responsible activities within running events organized by the Belgrade Marathon.

Special attention was also devoted to the “SMS for a Kilometer” initiative, designed as a simple and effective mechanism for raising funds intended for inclusive programs. Through the symbolic connection between kilometers covered and humanitarian support, citizens and companies are given the opportunity to actively contribute to creating a more accessible and fairer society.
The participants assessed that, in addition to its financial impact, this initiative also has strong educational significance, as it raises public awareness about the importance of equality and the removal of barriers.

Representatives of the Belgrade Sports Association for Persons with Disabilities emphasized that the cooperation with the Belgrade Marathon represents an example of good practice in the region, as it enables greater visibility of athletes with disabilities at one of the largest sporting events in the country, as well as in the region.

The participation of para-athletes and competitors in wheelchairs within marathon races has multiple significance—not only sporting, but also social and symbolic. In this way, as stated, a clear message is sent that sport belongs to everyone and that equality must be the standard, not the exception.
Commissioner Milan Antonijević emphasized that the institution he leads recognizes sport as an important space for promoting equality and preventing discrimination. He stressed that inclusion in sport often represents the first step toward broader social inclusion, as joint activities and public events help change perceptions and break down prejudices.
He particularly highlighted the importance of continuous cooperation with organizers of major sporting events, whose authority and reach can influence changes in social awareness—and the Belgrade Marathon certainly represents one such event.

In the continuation of the meeting, possibilities for further development of joint activities were discussed, including the organization of educational campaigns, expert panels, and public events aimed at improving the position of persons with disabilities.
The participants agreed that it is important to further strengthen communication with young people, as well as with the business community, in order to expand the circle of partners willing to support inclusive initiatives and incorporate equality into their corporate social responsibility policies.
Particular emphasis was placed on the need to further improve the accessibility of sports events—from infrastructural solutions and logistical support to adapted communication materials. In this context, the possibility of developing guidelines and recommendations was discussed, which would help event organizers make accessibility standards an integral part of the planning and implementation of sports programs.

The meeting concluded with a joint assessment that the existing cooperation represents a strong foundation for the further development of the partnership. A willingness was expressed to further improve the position of persons with disabilities in sport and public life through concrete action plans and regular coordination.
It was also agreed that a future charter between the Commissioner for the Protection of Equality and the Belgrade Marathon will be signed soon in order to formally confirm and strengthen their future cooperation.

An atmosphere of mutual respect, open dialogue, and agreement on future projects marked this meeting at the premises of the Belgrade Marathon, sending a clear message that sport can and should be a space of equal opportunities—a place of connection, solidarity, and genuine social responsibility.

Partnership for Equality: Belgrade Marathon and the Commissioner Together in New Inclusive Projects

Belgrade, February 2026.

A working meeting was held on Thursday, February 12, at the premises of the Belgrade Marathon, attended by representatives of the Belgrade Marathon, the Heroes of the Belgrade Marathon Foundation, and the Belgrade Sports Association for Persons with Disabilities, together with the new Commissioner for the Protection of Equality, Milan Antonijević.

The meeting took place in an open, constructive, and collaborative atmosphere, with a clear mutual understanding and agreement that the existing cooperation should be further strengthened through new projects focused on inclusion, solidarity, and the equal participation of persons with disabilities in sports and social activities.

In the opening part of the discussion, the Director of the Belgrade Marathon, Darko Habuš, presented the results and projects that have been implemented within the Belgrade Marathon and the Heroes of the Belgrade Marathon Foundation, with special emphasis on the humanitarian campaign “Let’s Rejoice Together.”

As highlighted, this initiative aims to improve the position of children and young people with developmental disabilities and persons with disabilities through sport, togetherness, and concrete support programs.
In previous years, the initiative has brought together a large number of participants, partners, and donors, and has become a recognizable segment of socially responsible activities within running events organized by the Belgrade Marathon.

Special attention was also devoted to the “SMS for a Kilometer” initiative, designed as a simple and effective mechanism for raising funds intended for inclusive programs. Through the symbolic connection between kilometers covered and humanitarian support, citizens and companies are given the opportunity to actively contribute to creating a more accessible and fairer society.
The participants assessed that, in addition to its financial impact, this initiative also has strong educational significance, as it raises public awareness about the importance of equality and the removal of barriers.

Representatives of the Belgrade Sports Association for Persons with Disabilities emphasized that the cooperation with the Belgrade Marathon represents an example of good practice in the region, as it enables greater visibility of athletes with disabilities at one of the largest sporting events in the country, as well as in the region.

The participation of para-athletes and competitors in wheelchairs within marathon races has multiple significance—not only sporting, but also social and symbolic. In this way, as stated, a clear message is sent that sport belongs to everyone and that equality must be the standard, not the exception.
Commissioner Milan Antonijević emphasized that the institution he leads recognizes sport as an important space for promoting equality and preventing discrimination. He stressed that inclusion in sport often represents the first step toward broader social inclusion, as joint activities and public events help change perceptions and break down prejudices.
He particularly highlighted the importance of continuous cooperation with organizers of major sporting events, whose authority and reach can influence changes in social awareness—and the Belgrade Marathon certainly represents one such event.

In the continuation of the meeting, possibilities for further development of joint activities were discussed, including the organization of educational campaigns, expert panels, and public events aimed at improving the position of persons with disabilities.
The participants agreed that it is important to further strengthen communication with young people, as well as with the business community, in order to expand the circle of partners willing to support inclusive initiatives and incorporate equality into their corporate social responsibility policies.
Particular emphasis was placed on the need to further improve the accessibility of sports events—from infrastructural solutions and logistical support to adapted communication materials. In this context, the possibility of developing guidelines and recommendations was discussed, which would help event organizers make accessibility standards an integral part of the planning and implementation of sports programs.

The meeting concluded with a joint assessment that the existing cooperation represents a strong foundation for the further development of the partnership. A willingness was expressed to further improve the position of persons with disabilities in sport and public life through concrete action plans and regular coordination.
It was also agreed that a future charter between the Commissioner for the Protection of Equality and the Belgrade Marathon will be signed soon in order to formally confirm and strengthen their future cooperation.

An atmosphere of mutual respect, open dialogue, and agreement on future projects marked this meeting at the premises of the Belgrade Marathon, sending a clear message that sport can and should be a space of equal opportunities—a place of connection, solidarity, and genuine social responsibility.

“Heroes of the Belgrade Marathon” Foundation Awarded a Plaque for Its Contribution to the Development of Sports for Persons with Disabilities

Belgrade, January 2026.

At a ceremony organized by the Belgrade Sports Association for Persons with Disabilities, held at Hotel Mona Plaza, awards were presented to female and male athletes with disabilities who, throughout 2025, pushed boundaries with their results, courage, and dedication, reaffirming that sport belongs to everyone.

The “Heroes of the Belgrade Marathon” Foundation had the special honor of receiving a plaque for its contribution to the development of sports for persons with disabilities in 2025, as recognition for its continuous support for inclusion, equality, and the creation of better conditions for persons with disabilities to engage in sports.
This recognition belongs to all partners, athletes, volunteers, and individuals who believe in sport as a space of equal opportunities, mutual support, and the strength of togetherness.

The Foundation continues on the same path and with the same values, guided by a clear mission — to advocate for better conditions for persons with disabilities through sport and togetherness.

“Heroes of the Belgrade Marathon” Foundation Highlights the Importance of Inclusion for All

Belgrade, November 2025.

The “Heroes of the Belgrade Marathon” Foundation was one of the active participants at today’s magnificent “Sport for All” event held at the Aleksandar Nikolić Hall in Belgrade, organized on the occasion of December 4 – the International Day of Persons with Disabilities.

At this sporting event, organized by the Belgrade Sports Association for Persons with Disabilities with the support of the Secretariat for Sport and Youth of the City of Belgrade, the importance of making sport accessible every day of the year—for everyone, without exception—was emphasized.

Participants of the event, most of whom were young people, had the opportunity to try wheelchair basketball, sitting volleyball, darts, boccia, and fun “games without limits,” adapted to all levels of disability.

On behalf of the “Heroes of the Belgrade Marathon” Foundation, Danijela Mitrić addressed the participants and visitors of the event, emphasizing that “sport is intended for everyone, without distinction.”

“We are proud to be part of this event, which reminds us of what matters most—the strength of a community exists when there is mutual support. That is why inclusion is not just a term that is mentioned, but a value that is lived. For us at the Foundation, the effort to improve conditions for persons with disabilities is not a campaign—it is our responsibility, our daily work, and a promise that we continually reaffirm through concrete projects,” said Mitrić.

She also announced the implementation of another successful project of the Foundation.

“We are nearing the completion of a very important project that will significantly improve the accessibility of sport and enhance the everyday lives of many people. We will present it to the public next week at the Tašmajdan Swimming Pool, once again confirming that when we join forces, we move boundaries together,” concluded Danijela Mitrić on behalf of the Heroes of the Belgrade Marathon Foundation.

A Race with Oneself, for All of Us – Heroes of the Belgrade Marathon 2025

Belgrade, May 2025.

The Belgrade Marathon was held for the 38th time on the streets of our capital on April 6 this year.
At the traditional “Heroes of the Belgrade Marathon” event, the organizers of the largest sporting event in Serbia expressed their gratitude to everyone who contributed to ensuring that the event took place in the best possible manner and once again met the highest standards of world and European athletics.

With as many as 14,000 runners on the course, the record for the number of participants was once again broken. The women’s marathon record, which had stood for 25 years, was also broken—by nearly three minutes.
The 10 km, 21 km, and 42 km races brought together more than 2,500 competitors from 74 countries around the world.

In addition to the main patrons of the event—the City of Belgrade, the City Secretariat for Sport and Youth, the Secretariat for Defense Affairs, Emergency Situations and Coordination, the Ministry of Sport, the Serbian Athletics Federation, and the Red Cross Belgrade—plaques of appreciation were also presented to all sponsors and partners of the Belgrade Marathon.
Approximately 3,000 people took part in organizing this year’s event.

In addition, awards were also presented to those who made a superhuman effort simply to finish their race. For them, it was not a race against time, nor were the other runners their competition.
It was a race with themselves. And in that race—they won.

The Heroes of the Belgrade Marathon 2025 are:

• Vlada Stevanović (91) and his guide Milomir Konotar
• Tijana Marković, representative of Special Olympics
• Nenad Perčević, a half marathon runner living with cerebral palsy
• Nela Bunčić Vukomanović, an influencer who ran a half marathon shortly after giving birth
• Milan Petrović, a blind marathon runner, and his guide Dejan Ivanković
• Vesela Mačkić, a teacher at the “Mihajlo Pupin” Primary School, who motivated a large number of children to participate in the marathon and teaches them the importance of practicing sports
• Zoja Milinković, a girl with cerebral palsy who completed the half marathon
• Lazar Makulović, a wheelchair half marathoner
• Milena Mošić Đorđević, who completed the 10 km race in a wheelchair with the help of Sreten Spasić
• Aleksandar Koshchavtsev, who completed the half marathon on a specially adapted bicycle
• Milica Knežević, a wheelchair half marathon runner, and her partner Dragan Bjelić
• Ivana Planojević and Snežana Vesović completed the 21 km race in wheelchairs with the support of the outstanding team from the Belgrade Sports Association for Persons with Disabilities.
• Nina Portolan, who completed the marathon race in a wheelchair, and her guide Jovan Supurović.
• Represent Communications, the first company to purchase all the kilometers run by its employees, thereby supporting the work of the “Heroes of the Belgrade Marathon” Foundation.

A special story of the 38th Comtrade Belgrade Marathon belongs to Milivoj Janjić, a long-time runner who fell ill just 200 meters before the finish line due to a heart attack. He was unconscious and without vital signs, but his life was saved thanks to the quick and professional reaction of the Red Cross Belgrade volunteers:
Daria Vidosavljević, Vuk Vujošević, Andrej Simonović, Vasilije Tubić, Dušan Mljković, as well as Dr. Dragana Jovanović, an anesthesiologist from the Military Medical Academy (VMA) who happened to be in the audience.
All of them were deservedly rewarded with thunderous applause and standing ovations.

“With this event, we celebrate those who have shown by their example that the Belgrade Marathon is not just a sporting event. It is a race for people, with people, and because of people. The Heroes of the Belgrade Marathon give this event its soul and turn Belgrade into a symbol of solidarity, resilience, and togetherness. Their humanity and warmth are what make our city breathe differently during those days. They are the reason why the Belgrade Marathon has something that cannot be measured with a stopwatch—it has a heart. This ceremony is especially meaningful because today we are also marking the second anniversary of the ‘Heroes of the Belgrade Marathon’ Foundation.”
— said Darko Habuš, Director of the Belgrade Marathon.

Special plaques were also awarded to the humanitarian partners and friends of the Belgrade Marathon: the Belgrade Sports Association for Persons with Disabilities, the “Live Healthy” Academy, and the Special Olympics Serbia.

Marathon Steps Toward Knowledge

Belgrade, March 2025.

Ahead of the 38th Comtrade Belgrade Marathon, the Heroes of the Belgrade Marathon Foundation hosted teacher Vesela Mačkić and her first-grade students from “Mihailo Pupin” Primary School.
The children had the opportunity to learn more about the Belgrade Marathon, its organization, and the importance it holds for the community.

You are working on an interesting project in which your students are participating in the preparation of an event—the Belgrade Marathon.
How did the idea come about?
The Belgrade Marathon is one of the largest sporting events in our country. Besides bringing together a large number of athletes from all over the world, for that one day Belgrade turns into a true sports oasis.
My wish, both as a teacher and a marathon runner, is to use the event itself to teach my students more about the manifestation, its organization, and the preparation of a marathon. I believe that the best answers to all their questions can be given by the organizers themselves.

What do you think your students can learn—and later apply in their lives—from the experience they will gain from the 38th Belgrade Marathon?
They can learn how the marathon originated, how many kilometers each runner needs to run, how the marathon route is determined, what can be found along the course, who is responsible for the safety of the participants, and many similar aspects.
In addition to basic information, the goal is for the children, through active participation, to understand that a marathon is not made up only of runners, but also of supporters. It is also important for them to learn that there is a culture of behavior both on the course and beyond it.
In the end, I hope that in some of them there is a hidden marathon runner or athlete, and that their participation and volunteer work will inspire a lasting interest in sports.

How did you present the marathon to your students?
My students know that I regularly participate in races, and I often bring them my medals or small items from the race starter packs. For them, it is simply a very long and difficult race. I believe that now they will experience it from a completely different perspective.

You are involved in triathlon and running… What does that bring to you?
Sport is a part of my life. I train every day. It is time for myself—a filter from everyday stress.
Sport has connected me with people from different fields, it empowers me to be persistent, and it teaches me that it is not motivation that makes us successful, but perseverance and discipline.

What do you teach the children, and what do the children teach you?
I teach them that happiness lies in giving back to the community we live in, and that knowledge is essential for doing so. Happiness also means living in harmony with nature, practicing sports, and achieving the goals we set for ourselves. I like to tell them, “You can do anything,” because that is something I truly believe in myself.
Children teach me to see the world through their eyes and to preserve the child within me. They fully understand life and enjoy the present moment and the creation of memories. They are much more relaxed and sincere than adults.
In them, I see the strength for a better tomorrow.

The children have also prepared to support the runners—they designed and created banners and are eagerly awaiting April 6, when they will be at the finish line to welcome and cheer on the runners of the 38th Comtrade Belgrade Marathon.

Everyone can always do more!

Belgrade, March 2025.

Milan Petrović is one of the heroes of the Belgrade Marathon. Although he is blind, this does not prevent him from actively participating in sports, and this year he will take part for the eighth time in the famous running event in our capital, scheduled for April 6.
Interestingly, Milan is the first blind athlete in Serbia to have completed a full marathon race of 42 kilometers and 195 meters. He achieved this milestone at the Belgrade Marathon back in 2009.

This spring, he will compete in the half marathon with the goal of surpassing his personal best and finishing the 21-kilometer race in under 1 hour and 42 minutes.

“I run accompanied by my coaches, Vladimir Lazarević or Dejan Ivanković. After an eight-year break, which was caused by my professional obligations, I returned to the Belgrade Marathon last year, and it would be an understatement to say that I was impressed with the organization. Many things have improved across all aspects, and inspired by last year’s experience, I can hardly wait to return to the course again,” Petrović emphasized, adding:

“I say all this from personal experience. I have traveled the world and participated in various sporting events, and I truly could not find a single complaint about the Belgrade Marathon. From the security of the event and medical support for all participants, to the fact that the starts of the 42 km, 21 km, and 10 km races are separated, as well as the refreshment stations placed every two to three kilometers—everything is flawlessly organized to ensure the best possible experience for every runner.”

Milan lost his sight when he was only 11 years old, as a result of a brain tumor. The tumor was successfully removed, and Milan decided to fully dedicate himself to sports.
He devoted himself to cycling, and together with Goran Šmelcerović he achieved victories in many international races. He also competed twice at the Paralympic Games—in London 2012 and Tokyo 2021.
At the same time, he is also involved in triathlon and is one of only five blind triathletes in the world who has successfully completed the famous Ironman race, which consists of 3,800 meters of swimming, 180 kilometers of cycling, and 42 kilometers of running.

“After numerous medical examinations and tests, and time spent in various hospitals, at one point I simply wanted to move forward. Practicing sports is what helped me a lot. That is why I would like to send a message to all persons with disabilities to follow my example, because through sports they can significantly improve their quality of life. The fact that I cannot see may be an obstacle, but it is not an insurmountable one.”

In addition to sports, Milan also works as a therapeutic massage therapist, and the humanitarian “Heroes of the Belgrade Marathon” Foundation has decided to further support and encourage him as a long-time participant in this running event.

“I have been working in therapeutic massage for ten years, and recently I became a scholarship recipient of the ‘Heroes of the Belgrade Marathon’ Foundation for vocational studies in physiotherapy. Everything happened spontaneously—the intermediary in the whole story was my friend and renowned cyclist Ivan Stević, who introduced me to the director of the Belgrade Marathon, Darko Habuš. It was his idea that I should continue my education and gain the qualifications to work in massage therapy once I finish my sports career,” said Petrović, emphasizing in particular:

“It is a great thing that the main goal of the ‘Heroes of the Belgrade Marathon’ Foundation is to improve the position of persons with disabilities. Likewise, the growing participation of persons with disabilities in the Belgrade Marathon is of great importance, primarily in breaking down prejudices, but also from the perspective of inclusion.”

Petrović also had an important message for all participants of the 38th Comtrade Belgrade Marathon, as well as for those who are still considering whether to take part.

“I like to joke a lot, so I often say that if I, as a person with a disability, can run, then everyone else can too. Just be brave. Anglers wish each other clear waters, cyclists wish for a tailwind, and the traditional message among runners is light legs. That is what I sincerely wish to all of them as well,” Petrović concluded.

The 38th Comtrade Belgrade Marathon will also have a special humanitarian aspect, as from March 1 to April 1 registrations are open for runners in the marathon, half marathon, and 10 km race who wish to dedicate their kilometers to the humanitarian campaign “SMS for a Kilometer.”
Each kilometer completed will later be converted into donations by sending the message HEROJI to 3023.

PANEL “WOMEN’S HEALTH IN FOCUS” HELD:
SPORT, PREVENTION, AND INCLUSION FOR ALL

Belgrade, September 2024.

As part of the announcement conference for the upcoming dm Women’s Race, which will be held for the 17th time on October 6 at Ada Ciganlija, the “Heroes of the Belgrade Marathon” Foundation organized a humanitarian panel titled “Women’s Health in Focus: Sport, Prevention, and Inclusion for All” at Hotel Mona Plaza.

The panel addressed the following topics: prevention of the most common running injuries among women, psychosocial and health aspects of women’s motivation for running, and social responsibility. These topics were discussed by leading experts from Serbia in these fields.

The “Fizio Vračar” team, led by Dr. Milan Ilić, a physiotherapist with more than 30 years of experience in elite sports and a professor at the College of Health Studies, also participated in the panel, addressing several highly useful topics:

1.) Prevention of the most common running injuries in women – stress fractures, “runner’s knee,” plantar fasciitis, and hip pain (physiotherapist Bojana Sandulović).
2.) Returning to running after childbirth, following both cesarean section and vaginal delivery (physiotherapist Nevena Miletić).
3.) Running as a challenge for the pelvic floor muscles (physiotherapist Hranislava Jovanović).
4.) Running and pregnancy – pros and cons (Dr. Milena Srbinović – Medigroup, and Nela Bunčić-Vukomanović, runner).

A very interesting lecture was also delivered by Associate Professor Dr. Ivan Ćuk from the Faculty of Sport and Physical Education at the University of Belgrade. He spoke on the topic “Psychosocial and Health Aspects of Women’s Motivation for Running.”
Dr. Ćuk pointed out that an increasing number of women are taking up running. According to existing research, significant progress has been made compared to half a century ago, when women generally did not run and when it was believed that running a marathon was harmful to them—or even dangerous for pregnant women.

According to him, we have now reached a situation where the number of women participating in 10-kilometer races has reached 50 percent, and often even exceeds the number of male participants. In some global 10-kilometer races, 60 to 80 percent of runners are women.
For example, at the Belgrade Marathon in 2007, there were only 20 female marathon runners from Serbia, while by 2019 that number had risen to 162. This year, more than 200 female marathon runners participated, which shows that in Serbia women are increasingly taking up running.
According to Dr. Ćuk, this is why it is important, ahead of events such as the upcoming traditional Women’s Race, to draw public attention to the psychosocial and health aspects of women’s motivation to run.
Based on research conducted by the Faculty of Sport and Physical Education as part of the Belgrade Marathon, as explained by the professor who himself has been running for a quarter of a century, when it comes to women and running it is essential to focus on both physical and mental health. Women tend to value psychological motives, alongside physical ones such as health, to a much greater extent.

At this humanitarian panel, social responsibility was also discussed through several topics:

1.) Recognising invisible barriers: how prejudices, stereotypes, and invisible barriers shape social norms that limit persons with disabilities (Ivana Filipov, Independent Advisor to the Commissioner for the Protection of Equality, and Milica Knežević, IT engineer and activist).
2.) The role of education and media in changing social attitudes: how media and educational systems can transform the perception of disability and encourage a culture of inclusion (Jasmina Hadžić, sports journalist and professional associate of the Belgrade Sports Association for Persons with Disabilities).
3.) Accessibility of sports activities: examples of good practices and inclusive sports (Jelena Radivojević, Master Professor of Sport and Physical Education and professional associate of the Belgrade Sports Association for Persons with Disabilities).

It should also be noted that, since October is marked by the fight against breast cancer, the Heroes of the Belgrade Marathon Foundation, in cooperation with the Institute of Public Health of Serbia “Dr. Milan Jovanović Batut,” will provide mammography screenings during the upcoming dm Women’s Race.

Donation of an AED Device (Automated External Defibrillator) to the Red Cross Belgrade

Belgrade, April 2024.

Today, a press conference was held on the occasion of the signing of the continuation of cooperation between the Belgrade Marathon and the company Mercator-S.
On this occasion, they informed the public that, by joining forces, they are donating AED devices (automated external defibrillators) to the Red Cross Belgrade.

“The ‘Heroes of the Belgrade Marathon’ Foundation was established with the desire to channel the tremendous positive energy from the running courses—and around them—which the Belgrade Marathon, as the largest international sporting event in Serbia, has been generating for years, toward higher goals and to help those who need support the most.
Together with the company Mercator-S and the IDEA brand, we recognized the need of the Red Cross Belgrade to place defibrillators in public areas across Belgrade, because we know how crucial speed is when saving the lives of people affected by a heart attack,” said Darko Habuš, Director of the Belgrade Marathon.

“Our mission and goal is for Belgrade to become the safest city by ensuring that a large number of AED devices, obtained through donations from responsible companies, are installed and used in busy public areas across the city. This will enable anyone who experiences sudden cardiac arrest in public places to receive immediate assistance through the use of AED devices.
It is unacceptable for modern technologies to enter most areas of our lives, yet be absent where decisions between life and death are made,” added Nikola Prica, Secretary of the Red Cross Belgrade.

“We have been a proud partner of the Belgrade Marathon for 11 years, and we will mark this anniversary with the campaign ‘All for One, One for All.’ However, if we had to describe in one word what drives everyone in our company when it comes to the Belgrade Marathon and other projects, that word would be HEART.
Our 200 runners are in this project with all their heart, running out of love; our nearly 8,000 employees support their colleagues who run that day with all their heart; and everyone involved in organizing the Belgrade Marathon achieves all of this because they have a big heart,” said Jelena Mitrović, Director of InStore Communications at Mercator-S.

We would like to thank Mercator-S and the Red Cross for their trust. We are delighted that, with partners like these, we can look forward to a brighter future for the generations to come.