Organized by the Heroes of the Belgrade Marathon Foundation, ahead of the 6th Sava Insurance…

Belgrade Half Marathon, a panel discussion dedicated to motivation, health, and supporting sport through unity was held. During the event, a strategic partnership and mutual support agreement was also signed between the Belgrade Marathon and Sava Insurance.

The event, which brought together prominent experts, sports professionals, and leaders from the business community, through three thematic sessions, led to a shared goal – encouraging an active and healthy lifestyle.

The panel initially focused on practical aspects of health prevention through the session titled “Health and Supplementation – Strength for an Active Life.” This segment brought together renowned experts who highlighted the importance of proper nutrition and dietary supplementation in maintaining high levels of energy and vitality.
The discussion featured Dr. Olina Dudašova Petrovičeva, research associate at the Faculty of Pharmacy in Belgrade and an expert in sports supplementation, MSc Pharm. Admir Jazvin, Regional Marketing Manager at AbelaPharm, and Milan Zarić, Master Professor of Sport and Physical Education.
The emphasis was placed on scientifically grounded approaches to supplementation as support for both everyday and athletic activities, as well as on the need for better regulation of the market.

The second part of the panel, titled “The Art of Courage – Stories That Inspire,” was dedicated to personal narratives that motivate and encourage positive change. The session served as a powerful reminder for everyone present to recognize the strength of personal perseverance.
Marathon runner Milan Petrović, Marija Matić, and Arsen Arsenović shared their dramatic life stories, demonstrating that disability is not a barrier to successfully engaging in sport.

The final part of the discussion, titled “Corporate Support for Sport – The Energy of Unity,” focused on corporate social responsibility and the synergy between the business sector and the sports community.
Dragan Ocokoljić from Sava Insurance presented an example of best practices in corporate engagement within the local community. Branislava Simanić, Director of the Entrepreneurship Sector at the Serbian Chamber of Commerce, spoke about the growing role of female leadership in supporting sports initiatives, while Darko Habuš, Director of the Belgrade Marathon, emphasized the key role of strategic partnerships in organizing major sporting events of national importance.

The overall conclusion of the event was that sport and health care are the foundation of an active, prosperous, and engaged society.